Five on Friday is your weekly news recap of what you should know is happening in the Creator Economy. Five on Friday episodes available wherever you listen to podcasts.

Walmart and Amazon announced competing sales in October and TikTok wants in on the action. TikTok plans to fund heavy discounts in order to try to beat out Amazon during holiday shopping.

TikTok shopping has officially launched, but are the shops and products legit? Shoppers are already noticing counterfeit goods and questionable store-fronts.

Influencer Marketing spend is trending to reach $34 billion by the end of this year. Despite the uncertain economic climate, retailers are trusting the conversion of Influencer posts to keep their sales flowing.

The LTK Fall Sale is underway inside the LTK app. Don’t miss out on sales opportunities from participating brands like Abercrombie, Madewell and Outdoor Voices.

This is the week to start using holiday search terms in your content strategy. Note, this doesn’t mean it’s time to post Christmas trees yet. Think family photo outfits, Halloween decor, tablescapes, and travel outfits.